Commonplace

Visual Identity, Collateral and Website Design & Build

 

The Commonplace brand needed to be thoroughly updated and extended to bring life and personality into the awesome work they do, providing a platform for community engagement in planning projects.

We explored numerous treatments for a refreshed logo, settling on a simple mark directly reflecting a location marker, whilst allowing us to break it apart and twist and tint it, giving us much more visual language to play with.

The Commonplace personality was brought to life with bright colours and a mixture of happy, diverse people and simple fun illustrations.